Mamiamato24
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This is an except from the book "Connected", which brought about a very fascinating story on how us humans interpret the value of things around us. I thought I'd share this partition with you guys to see how you react.
"Whether groups of people are able to reach a correct decision about something (the value of a product, the number of jelly beans in a jar, the weight of an ox) depends on whether decisions are made at the same time or sequentially. If a group of people is decided on the price of an item and bid on it independently, their average guess is probably a good indicator of its market value. However, if people make decisions in sequence and are aware of prior decisions, if information moves from one person to the next (as in the game of telephone), we can end up with the blind leading the blind. Once a critical mass of people make a decision, the rest of the group goes along, reasoning that others cannot all be wrong. Like the people in chapter 1 looking up at the window in New York City, they fall in line. So whether the wisdom of crowds can be trusted may depend on whether the members interact concurrently and independently or sequentially and interdependently.
Sociologists and physicists Matthew Salganik, Peter Dodds, and Duncan Watts studied this problem using an online music market. They designed an experiment involving an online site they created that gave away downloadable songs. A total of 14,341 people came to a website featuring forty-eight songs. There were different "worlds," however, that visitors to the website could experience, and these worlds were created by the actions of previous users. Visitors could download songs from bands they had never heard before and evaluate their quality after listening to them. In one "world," subjects were able to see what the previous participants thought of a song's quality, while in the other "world" they could not. The scientists found that in the world where song ratings were visible, the first person's rating influenced the whole trajectory of ratings for particular songs, keeping them high for a very long time. In other worlds, musical tastes are contagious. A tiny tweak in the sequence of social interactions when people make cultural choices can turn an average tune or a mediocre singer into a sensation."
That is the main phrase that caught my eye after reading about the experiment. As we all know, there are a plethora of popular artists in which the opinions people reflect are one of two extremes; either they're viewed as a vile anathema or that they possess the voice of gods. Either way, with such contradictory views it's difficult to comprehend how these artists got popular in the first place. Wouldn't the large crowd that loathes these artists give them a bad name?
Or maybe, when the first few initial supporters of these popular artists gave them good reviews, it may have influenced others to view them in a different light, or to "fit in with the crowd". Either way, it gives them a higher perspective of the artist at hand even if they didn't initially think they had any talent. Even the people we surround ourselves with can affect our decisions three decisions removed. If the people we surround ourselves enjoy this artists then there's an immensely high likelihood that you begin to appreciate the artist as well.
It doesn't stop there. We can apply this to absolutely everything we know and value; from the price we think gold is worth, to our everyday decisions and beyond. The cost of the products we know on store shelves isn't just influenced by supply and demand, or by how rare the materials found inside of it are worth. There isn't some magical machine that spews out what the value of goods are. Apart from supply and demand, the baseline that we set is influenced by no other than ourselves. As stated in the text, if we ask a bunch of people independently what they think something is worth, calculating the median of their guesses would probably give us a good idea of what something's worth. Whether that figure is actually accurate or not, it's what we use. For all we know, we could be devaluing or overvaluing everything around us.
What do you think?
"Whether groups of people are able to reach a correct decision about something (the value of a product, the number of jelly beans in a jar, the weight of an ox) depends on whether decisions are made at the same time or sequentially. If a group of people is decided on the price of an item and bid on it independently, their average guess is probably a good indicator of its market value. However, if people make decisions in sequence and are aware of prior decisions, if information moves from one person to the next (as in the game of telephone), we can end up with the blind leading the blind. Once a critical mass of people make a decision, the rest of the group goes along, reasoning that others cannot all be wrong. Like the people in chapter 1 looking up at the window in New York City, they fall in line. So whether the wisdom of crowds can be trusted may depend on whether the members interact concurrently and independently or sequentially and interdependently.
Sociologists and physicists Matthew Salganik, Peter Dodds, and Duncan Watts studied this problem using an online music market. They designed an experiment involving an online site they created that gave away downloadable songs. A total of 14,341 people came to a website featuring forty-eight songs. There were different "worlds," however, that visitors to the website could experience, and these worlds were created by the actions of previous users. Visitors could download songs from bands they had never heard before and evaluate their quality after listening to them. In one "world," subjects were able to see what the previous participants thought of a song's quality, while in the other "world" they could not. The scientists found that in the world where song ratings were visible, the first person's rating influenced the whole trajectory of ratings for particular songs, keeping them high for a very long time. In other worlds, musical tastes are contagious. A tiny tweak in the sequence of social interactions when people make cultural choices can turn an average tune or a mediocre singer into a sensation."
That is the main phrase that caught my eye after reading about the experiment. As we all know, there are a plethora of popular artists in which the opinions people reflect are one of two extremes; either they're viewed as a vile anathema or that they possess the voice of gods. Either way, with such contradictory views it's difficult to comprehend how these artists got popular in the first place. Wouldn't the large crowd that loathes these artists give them a bad name?
Or maybe, when the first few initial supporters of these popular artists gave them good reviews, it may have influenced others to view them in a different light, or to "fit in with the crowd". Either way, it gives them a higher perspective of the artist at hand even if they didn't initially think they had any talent. Even the people we surround ourselves with can affect our decisions three decisions removed. If the people we surround ourselves enjoy this artists then there's an immensely high likelihood that you begin to appreciate the artist as well.
It doesn't stop there. We can apply this to absolutely everything we know and value; from the price we think gold is worth, to our everyday decisions and beyond. The cost of the products we know on store shelves isn't just influenced by supply and demand, or by how rare the materials found inside of it are worth. There isn't some magical machine that spews out what the value of goods are. Apart from supply and demand, the baseline that we set is influenced by no other than ourselves. As stated in the text, if we ask a bunch of people independently what they think something is worth, calculating the median of their guesses would probably give us a good idea of what something's worth. Whether that figure is actually accurate or not, it's what we use. For all we know, we could be devaluing or overvaluing everything around us.
What do you think?